What is Insta360? Everything You Need to Know!

Insta360 is changing the game. Its cameras are sleek. Features are powerful. Creators get full control. Shoot from every angle. Ride through cities. Dive into oceans. Make moments look cinematic. Adventure just got an upgrade.

The brand started in 2015. It has grown fast since then. NASA even used Insta360 cameras for Mars missions. What is the best Insta360 for beginners differs from pros. The cameras work well for sports, travel, and content creation.

Today, Insta360 competes with GoPro and other brands. Understanding what is Insta360 helps you pick the right camera. The pros and cons of Insta360 vs GoPro matter for buyers. We'll cover everything about these cameras in this guide.

What is Insta360?

Insta360 is a Chinese camera company. It makes action cameras and 360-degree cameras. The company focuses on innovative camera tech. What is Insta360 known for? It creates cameras that capture everything around you. The 360-degree feature lets you film in all directions at once.

The brand makes different camera types. Action cameras work like GoPros. 360-degree cameras capture full spheres of video. Some models do both. What is the best Insta360 depends on what you need. Creators love the editing features. Athletes use them for sports footage.

Part 2: Quick Comparison: Insta360 VS GoPro

Both brands make great action cameras. GoPro is older and more famous. Insta360 is newer but very innovative. What is the best Insta360 vs GoPro question comes up often. Each brand has strengths.

The main difference is 360-degree filming. Insta360 specializes in this. GoPro focuses on traditional action cameras. The pros and cons of Insta360 vs GoPro vary by model.

Part 3: Pros and Cons of Insta360 vs GoPro

Insta360 and GoPro are leading action cameras. Both offer compact designs. Both capture high-quality footage.

Insta360 gives 360-degree views. It's great for immersive shots. It has creative editing tools. GoPro focuses on stability. It handles rough conditions well. It’s ideal for outdoor sports.

Each has strengths. Insta360 is unique and flexible. GoPro is tough and reliable. Choosing depends on your needs. Pick based on your style.

Insta360:

GoPro:

<Cons>

Cons:

Limited 360° options

Lower resolution on most models

Shorter battery life

Higher prices for features

Less innovation recently

The pros and cons of Insta360 vs GoPro show different strengths. Insta360 wins on features. GoPro wins on simplicity.

Part 4: What is the Latest Insta360 Camera?

The latest release from Insta360 isn't just a camera—it’s a whole new category. Say hello to Antigravity—Insta360’s daring move into the drone scene. Launched on July 28, 2025, it’s the world’s first drone with a built-in 360° camera. Flying is smooth. Filming is effortless. Antigravity makes aerial storytelling simple for beginners and pros alike.

Key Highlights of Antigravity Insta360 Camera:

• 8K 360° Video: Experience vivid, all-around clarity like never before.
• Sub-249g Weight: No registration needed in many countries
• Simple Controls: Designed for beginners and pros alike
• Live Streaming: Share your flight in real time
• Obstacle Avoidance & Safety Features: Fly with confidence

This drone isn’t just about specs—it’s about experience.Easy to use, made for creative people. Antigravity by Insta360 is light and simple to fly. It’s built for those who want cool, full-view videos without the stress of regular drones.

Just launch, capture, and create—no special skills needed.

If you're looking for the latest camera-only release, that would be the Insta360 X5, launched in April 2025. It’s a flagship 360 action cam with:

• 8K video
• Triple AI chip
• Replaceable lenses
• Wind guard audio
• Waterproof up to 49ft

Part 5: How to Recover Videos from Insta360 SD Cards

Losing videos from your Insta360 camera hurts. It happens to many users. SD card corruption, accidental deletion, or camera errors cause data loss. The good news is you can often recover lost videos.

Three main methods work for recovery. Each has different success rates. Try them in order for best results. Always stop using the SD card immediately after data loss.

Method 1: Use Recoverit Data Recovery Tool

Professional data recovery software works best. Recoverit is a popular choice. It can recover various file types from SD cards. The software scans deep into storage devices.

Data recovery tools use advanced algorithms. They search for file signatures on your SD card. Even when files seem deleted, data often remains. The software rebuilds file structures from fragments.

Recoverit stands out among recovery tools. It supports over 1000 file formats. The program works with Windows and Mac computers. It handles corrupted, formatted, and damaged SD cards well.

Steps to recover with Recoverit:

Step 1: Download and install Recoverit on your computer. Connect the SD card using a card reader. Launch Recoverit and select your SD card.

Step 2: Click the Scan button.

Step 3: Wait for the scan to complete.

Step 4: Preview the found videos. Select the files you want to recover. Choose a safe location to save them.

Method 2: Check Insta360 App Recycle Bin

The Insta360 app has a recycle bin feature. Deleted files stay there for some time. This method works for files deleted through the app. Check here first before trying other methods.

Most users don't know about this feature. The recycle bin hides in the app's gallery section. Files deleted from the app go there automatically. They stay for 30 days before permanent deletion.

This built-in recovery option saves time. No extra software downloads are needed. The process takes just a few taps. Files restore to their original location and quality.

Why use the recycle bin:

• Quick and easy recovery method
• Files stay in original quality
• No additional software needed

Steps to check the recycle bin:

Step 1: Open the Insta360 app on your phone. Go to Settings. Look for a "Recycle Bin" option. Tap on it to see deleted files. Select the Recently Deleted album.

Step 3: Select the videos you want to restore. Tap "Recover" to bring them back to your gallery.

Method 3: Restore from Cloud Backup

Cloud backup saves your videos online. Insta360 offers cloud storage for users. This method works if you enabled backup before losing files. Check your cloud account for missing videos.

Cloud storage protects against hardware failures. Your videos stay safe even if SD cards break. The service uploads files automatically when connected to WiFi. Premium users get more storage space.

Insta360's cloud service syncs across devices. You can access files from phones, tablets, and computers. The backup includes original video quality. Some compressed versions may also be available for faster downloads.

Why use cloud backup:

• Safe storage away from device issues
• Access files from anywhere
• Automatic backup options are available

Steps to restore from the cloud:

Step 1: Log into your Insta360 cloud account. Use the same account linked to your camera. Browse through your backed-up files. Look for the missing videos by date or location.

Step 2: Download the videos to your device. Save them to your phone or computer storage.

Part 6: Tips to Prevent Insta360 Data Loss

Prevention works better than recovery. Good habits protect your videos from loss. Following these tips saves time and stress later.

8 Essential Tips:

• Use high-quality SD cards - Buy from trusted brands like SanDisk or Samsung
• Format cards in the camera - This ensures proper file system setup
• Eject cards safely - Always power off the camera before removing cards
• Keep backup copies - Save important videos to multiple locations
• Monitor card health - Replace old or damaged cards regularly
• Avoid full storage - Keep some free space on your SD card
• Update camera firmware - New updates fix bugs that cause data loss
• Handle cards carefully - Protect from water, heat, and physical damage

Conclusion

What is Insta360? It's an innovative camera brand making waves in action and 360-degree cameras. The company offers unique features that set it apart from competitors. Understanding what is the best Insta360 camera helps you choose wisely.

The pros and cons of Insta360 vs GoPro show each brand's strengths. Insta360 excels in 360-degree video and battery life. GoPro wins on ease of use and ecosystem. What is the latest Insta360 camera question leads to the Ace Pro 2 and X4 models.

Data recovery and prevention matter for all camera users. Lost videos cause real frustration. The methods we covered help recover files. Prevention tips protect your content from loss. Choose what is the best Insta360 for your needs and shoot confidently.